Air Jordan is a line of basketball and sportswear shoes produced by Nike Inc Related apparel and accessories are marketed under Jordan Brand The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November and released to the public on April The shoes were designed for Nike by Peter Moore Tinker Hatfield and Bruce Kilgore The Jordan Logo known as the Jumpman originated from a photograph by Jacobus Rentmeester taken before Jordan played for Team USA in the Summer Olympics History As Michael Jordan entered his rookie year in he was approached to sign a shoe deal with Adidas Converse and Nike In their meeting with Jordan Nike centered its presentation around a highlight video of Jordan’s various slam dunks scored to Jump For My Love by the Pointer Sisters Nike showcased the first design of the shoe but Jordan criticized its colorway While other companies saw Jordan as a figure for promoting preexisting shoe lines Nike took Jordan’s criticism into account to make him a stand alone star and give him a signature shoe line On October Jordan signed a five-year US million deal with Nike three times more than any other deal in the National Basketball Association NBA at the time Nike released the Air Jordan sneaker line in April with the goal of making million in the first three years Sales greatly exceeded expectations earning million in one year NBA policy stated that the shoes must be white and in accordance with the shoes that the rest of the team was wearing Failure to follow this policy resulted in a fine per game equivalent to in Nike designed the Air Jordan I based on the Chicago Bulls’ red and black team colors with only white which violated the NBA’s policy Nike agreed to pay each fine garnering both controversy and publicity around the shoe Fines imposed by the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as groundbreaking in part due to its defiance of NBA regulations Nike also took advantage of this marketing opportunity with the Air Jordan I Banned advertisement which stated On September th Nike created a revolutionary new basketball shoe On October th the NBA threw them out of the game Fortunately the NBA can’t keep you from wearing them Air Jordan From Nike The shoe sold out at pairs and generated more than million in sales On September Jordan and Nike introduced Jordan Brand originally called ‘Brand Jordan’ The brand has built a sustainable business model by releasing Air Jordan shoes and apparel and collaborating with popular artists In alone Jordan Brand brought in billion to Nike Of that a reported million went directly to Jordan under his deal with Nike Logo The Jumpman logo originated from a photo shoot Michael Jordan did for Life magazine at the University of North Carolina campus before he played for Team USA in the Summer Olympics photographed by Co Rentmeester Jordan posed in a manner identical to the grand jet ballet technique while holding a basketball with his left hand and wearing his Olympic jumpsuit and New Balance shoes Moore who was in charge of the design team came across this Life magazine issue and had Jordan replicate the pose this time in Chicago and wearing his Bulls uniform and Nike Air Jordan shoes The Jumpman logo has developed and gone through different changes and can be seen on sneakers attire hats socks and other forms of wear It has become one of the most recognizable logos in the athletics industry Models Other shoes from the Air Jordan line The Jordan Packages Spizike The Jordan Spiz’ike shoes were released on October as a tribute to Michael Jordan and Spike Lee’s relationship The relationship began when Mars Blackmon a character from Spike Lee’s film She’s Gotta Have It became a pitchman in Nike commercials for Air Jordans The Spiz’ike is a blend of the Jordan III IV V VI and XX shoes Only pairs were made of the original release with the proceeds going to a new film institute at Morehouse College Defining Moments Released in retailing at containing the sneakers Michael Jordan wore during his first championship of his two three-peats The Retro Concord contains a gold Jumpman on the side but originally was meant to also have gold eyelets spelling out Jordan This was changed because of color bleeding The retro Black Infrared replaces its infrared for gold as well Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe Some of the original DMP Retro Concords have surfaced and are considered some of the rarest Air Jordans Defining Moments II The raging bull pack retailed for and drew inspiration from the running of the bull that takes place every year in Spain The pack contains two Air Jordan s the Toro Bravo and the m The Toro Bravo is a red suede sneaker one of the first of its kind and it takes inspiration from the red bandanas worn by the runners The second pair the m is named after its reflective coating Both shoes come in a wood gate exterior graphic box with double sided slide out originally released in Defining Moments III The Jordan Brand released a third Defining Moments package on July The Air Jordan Retro Package is inspired by Jordan scoring points on the Celtics in a double overtime playoff game during his second year The Air Jordan Retro Package features a re-release of the sneakers that Jordan wore during that game and a Retro Air Jordan inspired by the Celtics colors and the parquet floors from the old Boston Garden Defining Moments IV Retro Infrared Pack The Jordan white infrared and black infrared was released February at a retail price of US This is the second of the same colorway retro in…
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